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A coffee shop in the United States buys two boutique coffee brands to take the road of boutique coffee.

A coffee shop in the United States buys two boutique coffee brands to take the road of boutique coffee.

On October 31, Peets Coffee Tea, an American coffee chain, announced a $100m bid for Intelligentsia Coffee, a boutique coffee brand from Chicago, just three weeks after it announced the acquisition of another boutique coffee brand, Stumptown. We have no intention of buying boutique cafes any more. Head of Peets Marketing Department

2015-11-10
Korean coffee chains pay more and more attention to cultural marketing

Korean coffee chains pay more and more attention to cultural marketing

More and more Korean beverage companies focus on corporate culture marketing. In order to enhance brand awareness and customer loyalty, Korean coffee companies have held concerts to enhance consumers' brand loyalty.

2014-08-22
Cafe is a habitat for life across borders How to open a cafe How to join a cafe

Cafe is a habitat for life across borders How to open a cafe How to join a cafe

Today, coffee has crossed borders and become an indispensable drink in people's lives. Coffee shops have spread all over the city, becoming a good place for people to relax, negotiate business and contact feelings. Coffee contains caffeine and has a refreshing function. Although coffee originated in Africa, it has been influenced by European culture. Coffee's rapid popularity in Europe was due to war,

2016-03-17
Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2016-07-14
Is it difficult for independent cafes to make a profit? What kind of core competitiveness needs to be built to reverse the situation?

Is it difficult for independent cafes to make a profit? What kind of core competitiveness needs to be built to reverse the situation?

The influence of the third domestic coffee wave in the coffee industry is a bit like O2O in the catering industry, who does not participate means lagging behind. In first-and second-tier cities, independent cafes characterized by boutique coffee are also busy one after another. What is embarrassing is that many independent cafes are as good as chain cafes in terms of style and taste, but they are difficult to make a profit for a long time, and some even

2016-10-19
You can also buy a guitar when you drink coffee: Li Zongsheng and A Xin have opened a coffee shop called Youyi.

You can also buy a guitar when you drink coffee: Li Zongsheng and A Xin have opened a coffee shop called Youyi.

In September this year, on the eve of the opening of the 2015 Shanghai simple Life Festival, Lee Guitars, a wooden handmade guitar brand owned by music godfather Li Zongsheng, and StayReal Caf, a coffee chain owned by May Tian lead singer A Xin, jointly pulled up a fence outside Shanghai Xintiandi to carry out a fully enclosed decoration of a cooperative storefront, which aroused many people's curiosity that the master and apprentice were plotting.

2016-01-08
South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
The flavor and taste of Bali coffee introduces which brand of Bali boutique coffee bean coffee is better.

The flavor and taste of Bali coffee introduces which brand of Bali boutique coffee bean coffee is better.

Bali Coffee Club provides one-stop services from location selection, evaluation, decoration, equipment, materials, personnel training, marketing, systematic management and so on. It not only saves a lot of trouble for franchisees, but also enhances the confidence of success and improves the efficiency. According to the statistics of the Italian Ministry of Commerce in 2004, the commercial transaction volume of joining the chain operation has exceeded the total value of its retail market by 2.5 times. 2004

2016-07-27
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?

If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2015-10-29
Specialty Cafe-will Li Zongsheng's cafe come to this cafe because of Li Zongsheng?

Specialty Cafe-will Li Zongsheng's cafe come to this cafe because of Li Zongsheng?

Abstract: I don't know if you have heard of a cafe called Youlian, which recently settled in Xintiandi, Shanghai, and is in the trial business phase. In this two-story duplex cafe, there is Li Zongsheng's guitar, his own brand T-shirt, the same leather music bag, and available headphones and guitar pick music products. Will you wait in line at this coffee shop because of Li Zongsheng?

2016-01-25
Cadillac Cafe luxury car brand find another way out

Cadillac Cafe luxury car brand find another way out

Luxury car brand Cadillac has done a lot of work in the fashion and art world over the past year. Now it offers caffeine, which is as addictive as fashion. The latest idea is called Cadillac Cafe, a coffee shop or retail store with art galleries and custom perfumes. This coffee shop with an area of about 12000 square feet is located in Cadilla.

2016-06-06
Drink coffee products, view, boutique coffee life

Drink coffee products, view, boutique coffee life

The coffee shop in Beijing is already talking about it, and we may launch the Prime Minister's same coffee in the future. On May 7, Sun Xiaodong, who is in charge of Quan Zhi marketing work, talked to reporters about the coffee plan on the bank of Golden Rooster Lake in Suzhou. As a brand new car brand, Guanzhi Motors, which is still in the stage of burning money, has a heavy financial report. According to Qoros's 2014 financial report, its 2014

2015-08-07
Walking around the world: the aroma of coffee in kimchi kingdom

Walking around the world: the aroma of coffee in kimchi kingdom

On the streets of Seoul, the South Korean capital, the air is always filled with a faint smell of coffee. Coffee shops are all over the streets, bread and dessert shops mostly sell coffee, automatic coffee machines are available in subway stations, convenience stores and schools, and some restaurants offer free coffee to guests. In the eyes of many South Koreans, coffee is no less important than diesel, rice, oil and salt. In 2009, the first coffee

2014-04-27
The rise of

The rise of "coffee meal" The combination of coffee meal and leisure dining page The quiet transformation of coffee shop

The way coffee and simple meals are mixed and sold is welcomed by consumers. Coffee shops, which used to focus on coffee products, now add Western-style simple meals such as steak; the old line is selling roast duck, but they want to break new ground in the coffee field. In the spring of 2014, under the tide of catering enterprises seeking transformation one after another, leisure catering in Beijing also showed new characteristics. Chinese and Western restaurants and cafes are integrated and developed

2016-03-10
Coffee shop business plan (including operation mode)

Coffee shop business plan (including operation mode)

Coffee shop business plan (including operation mode) (1) Coffee consumption market is developing rapidly and has become a major trend of urban consumption, and the pre-cultivation of the market has been over. International coffee companies such as Nestl é, Maxwell and Colombia have set up branches or factories in China, and 32% of urban residents drink coffee, according to a survey in 12 inland cities. Drank instant coffee in the past year.

2014-07-26
Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful? Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Botanical Garden Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are run by Koreans! Coffee?

2015-09-10
Store revenue plans of various coffee brands in China

Store revenue plans of various coffee brands in China

The slowdown in retail growth has not dampened international investors' enthusiasm for expansion in the mainland market. A survey of retail activity in the Asia-Pacific region released by CBRE yesterday showed that 64 per cent of respondents were willing to open a new store on the mainland this year. This proportion is much higher than that of Vietnam, Hong Kong and Singapore.

2014-06-04
Analysis and Thinking of Coffee Market in China

Analysis and Thinking of Coffee Market in China

China's coffee market capacity In 2012, China's current coffee consumption was about 80 billion yuan, and the world coffee market consumption market size in 2012 was less than 12 trillion yuan, slightly lower than the consumption scale in 2011. China's coffee consumption market has grown rapidly in the past 10 years, and the annual market growth rate is more than 15%, which is rare in the world.

2014-08-18
Starbucks Coffee types Starbucks Coffee Price list Kenya Coffee Taste Starbucks Coffee Shop plus

Starbucks Coffee types Starbucks Coffee Price list Kenya Coffee Taste Starbucks Coffee Shop plus

Coffee lovers of Starbucks coffee editors have probably heard of Starbucks, the protagonist of a well-known American novel more than a century ago. In the 1970s, three Americans turned it into a coffee shop sign to promote the American spirit, and since then, a cup of Starbucks coffee has fascinated the world. Starbucks is today's young men and women.

2016-05-04
Coffee radio coffee shop double gatekeeper to help you succeed

Coffee radio coffee shop double gatekeeper to help you succeed

The secret of the survival of the modern catering industry is not individual heroism that fights alone, but legions that make full use of their strengths and avoid weaknesses and benefit and win. Rationally speaking, whether individuals or enterprises, it is impossible to block all sides without fear. In the face of fierce competition, it is worth encouraging to seek reliable partners to go hand in hand. Coffee radio coffee shop, China's new generation of high-end

2016-08-16
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